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Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

Dr. Dan Ariely

First annotation on .

2 quotes


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  • Socrates said that the unexamined life is not worth living. Perhaps it’s time to inventory the imprints and anchors in our own life. Even if they once were completely reasonable, are they still reasonable? Once the old choices are reconsidered, we can open ourselves to new decisions—and the new opportunities of a new day. That seems to make sense.Jun 29 2023 1:15AM

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  • When a person can select one and only one of two chocolates, he needs to consider not the absolute value of each chocolate but its relative value—what he gets and what he gives up.Jun 29 2023 1:25AM