The Candidate's 7 Deadly Sins
Using Emotional Optics to Turn Political Vices into Virtues
Dr. Peter A. Wish
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- Cultivating Strength and Warmth Voters want to see strength and warmth in their leaders because those two qualities seem to best guarantee a voter’s well-being. Psychologist Dr. Amy Cuddy, a Harvard researcher and popular TED speaker, found that people’s first impressions primarily look to answer two questions: Can I trust this person? [Warmth] Can I respect this person? [Strength] Cuddy found that people looked for answers to these questions, in that order—once again, because of primal survival instincts. A gifted leader is no good to you if you perceive him as a threat. Therefore, in forming any relationship, we look to establish trust first.Nov 23 2022 2:40AM