The Strategist

4 annotations • data

First annotation on Jan 17th, 2024. Last on Jan 18th, 2024.

This organic view of strategy recognizes that whatever constitutes strategic advantage will eventually change. It underscores the difference between defending a firm's added value as established at any given moment and something far more important: ensuring that a firm continues to add value over time. This is what endures—not a particular purpose, a particular advantage, or a particular strategy, but the ongoing need to add value, always.

"Managers who get caught in the trap of overwhelming demands become prisoners of routines," wrote Heike Bruch and Sumantra Ghoshal, in A Bias for Action
Who says, "This is our purpose, not that. This is who we will be. This is why our customers and clients will prefer a world with us rather than without us"? These are the questions the strategist must own. While existence may be given, essence never is.
nothing is more important for any firm than a clear sense of purpose, a clear sense of why they matter