Great TED Talks: Creativity
Tom May
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“Creativity often comes when you take an idea from its original context and you move it somewhere else,” he reasons. “It’s easier to think outside the box if you spend your time clambering from one box into another.”
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Why don’t we spring to action and start developing our ideas? Because we’re waiting to be in the right mood. But that’s an illusion, says Robbins. “There’s one fact that you need to know,” she stresses. “You are never going to feel like it. Ever. No one’s coming, motivation isn’t happening, you’re never going to feel like it.”
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This study echoes anthropological research carried out by Polly Wiessner, who recorded conversations with the Kalahari Bushmen over a twenty-year period. “During the day, people wanted to talk about ordinary things: where are they gonna go, what are they gonna do, what are they gonna eat, things like this. But at night it was totally different: sitting around the fire, they sang, they danced, and eighty percent of the time they told stories… living in their imaginary thinking.”
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“And yet, what behavioral economics shows time after time after time is… that actually what changes our behavior, and what changes our attitude to things, is not actually proportionate to the degree of expense.”
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“The interesting thing about makers is that we create out of passion and curiosity, and we’re not afraid to fail,” Mota stresses. “We often tackle problems from unconventional angles, and, in the process, end up discovering alternatives or even better ways to do things.”