Neuroscience research is revealing that the state of not being certain is an extremely uncomfortable place for our brains to live: The greater the uncertainty, the worse the discomfort.#1316•
What this tells us is that the brain doesn't merely prefer certainty over ambiguity-it craves it. Our need to be right is actually a need to "feel" right. Neurologist Robert Burton coined the term certainty bias to describe this feeling and how it skews our thinking#1317•